Is Your Website Making You Money?

Why SEO is Important for Your Website

Put simply, website optimization is the process of designing your website to specifically rank high when you do a search on the major search engines. This is a must if you are serious about your business.

One thing that can help you to optimize your website is to use keywords. Keywords are simply the words that explain what is on your website. Normally when you go on the Internet, you go to a major search engine, type in the keywords that you are searching for, and take a look at maybe the top 10 or even 20 on the list. Usually only the top 10 will get a second glance, and it’s hard to get someone to click on the actual site itself. You really need to be listed near the top and to use attention getter to grab and retain the customers’ attention.

Other things that are important to website optimization are the text, title, alt text, and the complete design. They all play a key role in this process. If you are not in the top 20, or especially if you are not in the top 10, then the audience you are looking for will not be able to find you.

Meta description tags give you a good description of the main topic of your site. You should really use less than 200 characters in this description. Image alt tags are added in and help you to optimize the graphics of your website. A title tag contains relevant keywords or keyword phrases. The title uses the main keywords to name the website or article on the website. The heading is used to separate between the topics you are writing about in your website. The text has to contain all of your keywords, or they will not be found in searches and will be ignored.

Here are some basic guidelines to use in optimizing your website: Make your title 5 to 6 words at the most. You should use a keyword frequency of 1 and the ranking should be about 60%. A keyword placed at the beginning of an item will have a ranking of 100%. If it is in the middle, it will only have a 50% ranking, and at the end of the item, it will have a ranking of 0%. Keyword ranking is extremely critical when it comes to positioning your site in the search engines and on such major directories as Yahoo. Your alt tags should be 1-35 words with a keyword frequency of 1-2. The text should have a keyword frequency of 1-6, with a length of 300-400 words, and a keyword ranking of 60%.

When designing your website, be sure to take your time and do the best job you can to optimize your website. You will be glad you took the extra time to do so. It might be the one thing that makes a difference in whether you are in the top 10 sites and get lots of traffic, or you are down near the bottom and no one can find you. Remember, this is one of the most important things you can do to help your business in its marketing. You want your site ranking to be high up on the list, and your search engine rank to be high as well.